Roger Grannis
Principal, GrannisGroup
Session Details
The Yellow Cake Principle: A Prize-Winning Recipe for Influencing Others
Want to have your cake and eat it too? THE YELLOW CAKE PRINCIPLE will show you how.
Packed with practical strategies and sprinkled with humor, THE YELLOW CAKE PRINCIPLE delivers the key ingredients you need to connect, communicate, and improve relationships—without the usual stress.
Ready to deepen relationships with clients and colleagues, boost employee engagement, and grow revenues? Unlock the secrets that will transform your approach and satisfy your hunger for success.
Warning: The Yellow Cake Principle has zero calories but will boost business performance!
Learning Objectives
1. Gain agreement more easily using a three-step influencing model
2. Cultivate connections by speaking the four languages of persuasion
3. Improve relationships, results, and revenue
About the Speaker
Roger Grannis is a sales communications expert. For over 30 years, he has helped organizations of all sizes increase revenue, improve client satisfaction, and launch new programs with great success. He has worked with major corporations such as GE, PepsiCo, Foot Locker, Wayne Fueling Systems, and UL Solutions, as well as associations such as SHRM, the Bowling Proprietors Association, Portable Storage Association, and IEEE.
Before becoming a fulltime professional speaker, in 2004, Roger spent seventeen years at Gartner, the world’s leading technology advisory firm. During his tenure, he built the firm’s Sales Training Academy, helping grow revenues from $32 million to $850 million.
Known for his energy, relatability, and humor, Roger is a TEDx speaker, the past president of the New England chapter of the National Speakers Association, and author of THE YELLOW CAKE PRINCIPLE: YOUR RECIPE FOR INFLUENCE AND SUCCESS.